Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

UK spirits and liqueur agency, Mangrove, has announced plans for expansion into the Middle East and south Asia.

Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.

Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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